Social marketing as a means of concepts and marketing techniques for non-commercial or marketing of goods and services to benefit consumers or society is to promote defined. Both forms can be an effective tool and see how the following examples.
Imagine a company that produces the corn, and want to increase awareness about the benefits of drinking milk, but to sell their milk at the same time. He wants to improve its image. They know that milk and cereal go together for most people, you can launch a campaign to tell people the benefits of drinking milk in their diet for a healthy body.
At the same time could be a parallel campaign to promote their cereals, and finally mention that Milk Run is a very important part of the diet.
Both are social marketing messages. In the first there was no personal interest, and the logo of your company. In the second, it sold a product explicitly, but also said that people on anything from your diet that promote health in the long term.
Many companies, large and small, you can use this technique to build their businesses.
There are many organized campaigns like this are very effective. Always check your message to the public, so you should achieve a perspective of social marketing.